Fabric Tales
Our Tale
In 2017, five hijabi sisters grew tired and weary of the perpetual pursuit for the perfect outfit. In a world full of short-sleeves and ripped jeans, their journey towards a complete, chic, anc colorful wardrobe seemed endless. Together since the dawn of time, they hoped for a place where they could find all their hearts’ desires: modest and elegant, yet simple and sophisticated.
Rather than wait for their wish to come true, they drew up a plan to turn it into reality. Thus, from their struggle, Fabric Tales was born, relieving today’s girls from the quest that exhausted our heroines.
At Fabric Tales, we believe that every one of our fairies is the heroine of her own story - and we’re here to provide her the outfit just for that. Be it a formal event, a party, a casual gathering or even just a stroll down the street, our wardrobe options are here to offer you a complete look: stunning main piece embellished with accessories and scarves, together for an exquisite and detailed finish.
We hope you enjoy your adventures as one of our many fairies - ready to take on the day!
With love,
Fabric Tales
Fabric Tales
About Us
Fabric Tales EG is a family business created by five sisters in 2017. The brand started off much like many others: with social media platforms selling directly to clients who are looking for modest, stylish clothing. This presence quickly grew, with one store opening in Heliopolis and others soon to follow.
Our Product portfolio has also expanded to include perfumes, clothing fragrances, and various accessories, all under the umbrella of modestly and detailed high-quality fashion items for every occasion.
A story of Fabric Tales EG
Fabric Tales EG is a family business created by five sisters in 2017. The brand started off much like many others: with social media platforms selling directly to clients who are looking for modest, stylish clothing. This presence quickly grew, with one store opening in Heliopolis and others soon to follow.
From screen to reality
The brand's first physical branch has opened in Heliopolis, Egypt.
Following their huge online success, the sisters decided to bring the experience to the ground, opening their first location to welcome customers and allow them to experience the products firsthand.
Expansion in the heart of Cairo
The opening of a branch in Mall of Egypt.
A strategic move to establish a presence in one of the largest malls in the Middle East, allowing the brand to reach a wider audience in the 6th of October and Sheikh Zayed areas.
Heading towards Alexandria and Madinaty
he brand expanded in two phases, opening branches in Open Air Mall and City Centre Alexandria.
We are now present in Alexandria and close to the residents of East Cairo.